2012年8月7日星期二

Polo Ralph Lauren Brand in Focus



Being around for the best part of the last 50 years, Polo Ralph Lauren has seen a massive change in the market and has had to constantly adapt its self to fit in with the needs of modern day life, Polo Ralph Lauren Pulls Homme which it has been extremely successful in doing. Primarily started as a company selling and specialising in luxury ties for gentleman, the brand has exponentially grown and forged its way in the market as the leading light in luxury lifestyle. From clothing to home ware, to technical leisure goods to beauty and cosmetics, there really isn't a stone that has been left unturned.
Going from one standalone boutique polo ralph lauren the New York department store Bloomingdales, to around 320 stores globally, it is easy to see how well the brand have done in creating the look and feel of a lifestyle which is so desirable that everyone wants a piece of it.To cope with the level of expansion, the brand came up with many sub-categories or sub brands which would house different lines of their apparel and lifestyle merchandise. The main lines within the Polo Ralph Lauren umbrella would include; Polo Golf, Black Label, Polo Ralph Lauren itself and of course Lauren by Ralph Lauren. One of the many ways in which the brand have been able to expand so effectively, has been their exceptional marketing and sponsorship campaigns. In 2006, the company became the main and Pas Cher Polo Ralph Lauren Homme official sponsor and outfitter of The Wimbledon Tennis Championships, the Wimbledon logo was adapted and a full range of clothing was made available for ball boys and girls, staff working at the venue and off the back of this, a range of clothing was designed to be sold to the general public alongside the tournament.
What looks certain is that there will be no stopping Ralph Lauren as a force, both in the fashion world and in the world of luxury lifestyle. It seems likely that the brand will continue in its reign at the top of the business stakes, offering up to its loyal and dedicated fan base, new and fresh ideas, the best in quality and of course with that Polo Ralph Lauren Manches longues Femme, exclusive edge. You as the consumer will then of course be safe in the knowledge that you are wearing a piece of history, a garment which has had so much time, thought and past experience ploughed into it, in order to give the best possible Polo Ralph Lauren experience.
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